At Back to Basics Pediatrics, we are committed to protecting the privacy and security of our patients and website visitors. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website (back2basicspediatrics.com) or interact with our digital services.
1. Information We Collect
We collect information to provide better healthcare services and improve your experience on our website. This includes:
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Voluntarily Provided Information: Names, email addresses, phone numbers, and patient details submitted through appointment request forms, contact forms, or patient portal registrations.
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Protected Health Information (PHI): Any medical information, medical history, or insurance details transmitted through our secure patient portal is treated as PHI.
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Automatically Collected Information: We collect standard analytical data, including IP addresses, browser types, and usage metrics via cookies to ensure our website functions correctly and to analyze site traffic.
2. How We Use Your Information
The information collected through our website is used strictly for the operation of our pediatric practice and patient communication, including:
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Scheduling appointments and sending reminders.
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Responding to medical inquiries and administrative questions.
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Providing access to test results and medical records via the secure patient portal.
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Improving website functionality and user experience.
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Complying with legal and regulatory requirements.
3. HIPAA and Protected Health Information
This website policy governs general digital interactions. However, the collection, use, and disclosure of your child’s medical information (PHI) is strictly governed by the Health Insurance Portability and Accountability Act (HIPAA). For detailed information on how we handle PHI, please refer to our separate Notice of Privacy Practices provided at our clinic.
4. Children’s Privacy (COPPA)
As a pediatric practice, we are deeply committed to protecting children’s privacy. In compliance with the Children’s Online Privacy Protection Act (COPPA), our website is intended for use by parents and legal guardians. We do not knowingly collect personal information directly from children under the age of 13 through this website without verified parental consent. All appointment scheduling and portal interactions must be conducted by an authorized adult.
5. Third-Party Services and Data Sharing
We do not sell, rent, or trade your personal information. We may share data with trusted third-party service providers who assist us in operating our practice, such as:
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Electronic Medical Record (EMR) system providers.
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Secure patient communication and billing platforms.
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Website hosting and analytics providers.
These third parties are bound by strict confidentiality agreements and Business Associate Agreements (BAAs) where HIPAA applies.
6. Data Security
We implement industry-standard administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, or disclosure. While we use encrypted communication channels for sensitive forms, please note that standard email is not a secure method for transmitting detailed medical information.
7. Your Rights and Choices
You have the right to:
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Opt out of non-essential communications (such as newsletters).
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Disable cookies through your web browser settings.
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Request access to, or correction of, the personal data we hold about you or your child.
8. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Back to Basics Pediatrics
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Phone: 224-333-0730